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マーケティングの批判研究における視点とアプローチ : 批判研究への誘い
https://nufs-nuas.repo.nii.ac.jp/records/109
https://nufs-nuas.repo.nii.ac.jp/records/109d54bde7b-65af-4793-aa02-dba64fc64dfa
名前 / ファイル | ライセンス | アクション |
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マーケティングの批判研究における視点とアプローチ : 批判研究への誘い (498.3 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2012-07-20 | |||||
タイトル | ||||||
タイトル | マーケティングの批判研究における視点とアプローチ : 批判研究への誘い | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Perspectives and Approaches on Critical Marketing Studies : Invitation to Critical Research | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
折笠, 和文
× 折笠, 和文 |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This paper was written about perspectives and approaches in critical marketing studies. It is based on the “Critical Marketing Studies” edited by Mark Tadajewski and Paulin Maclaran, especially, the “Development of critical perspectives in marketing”, volume1. It has developed the criticism in marketing techniques and marketing management and so on, while tracing the marketing history. To this end, I would like to attempt recent criticism of consumer culture by the Furankfurt School approach, and Serge Latouche who advocate the reduction of economic theory in social philosophical perspective. Finally, I will advocate cultural relativism as marketing. |
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書誌情報 |
名古屋学芸大学研究紀要. 教養・学際編 en : The journal of liberal arts, Nagoya University of Arts and Sciences 号 7, p. 1-16, 発行日 2011-02 |
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論文ID(NAID) | ||||||
識別子タイプ | NAID | |||||
関連識別子 | 110008667625 | |||||
見出し | ||||||
大見出し | 論文 | |||||
言語 | ja | |||||
見出し | ||||||
大見出し | Articles | |||||
言語 | en | |||||
リンク |
マーケティングの批判研究における視点とアプローチ(2) : 批判研究への誘い
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