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マーケティングの批判研究における視点とアプローチ(2) : 批判研究への誘い
https://nufs-nuas.repo.nii.ac.jp/records/202
https://nufs-nuas.repo.nii.ac.jp/records/2023520510f-27fb-4603-8f32-54fb30bcdc42
名前 / ファイル | ライセンス | アクション |
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マーケティングの批判研究における視点とアプローチ(2) : 批判研究への誘い (547.8 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2012-08-03 | |||||
タイトル | ||||||
タイトル | マーケティングの批判研究における視点とアプローチ(2) : 批判研究への誘い | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Perspectives and Approaches on Critical Marketing Studies : Invitation to Critical Research | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
折笠, 和文
× 折笠, 和文 |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This paper is a sequence of previous papers , entitled "Perspectives and Approaches on Marketing Studies – Invitation to Critical Research – (Nagoya University of Arts and Sciences, Research Bulletin, Journal of Interdisciplinary Liberal Studies, No.7, 2011. 2). It relates to "Critical Marketing Studies", Volume 1 `The Deveropment of Critical Perspectives in Marketing', edited by Mark Tadajewski and Paulin Maclaran, Sarge Library in Marketing Series, 2009 includind a subsequent second volume. The second volume (pp.1-418) is concerned about `Theoretical and Empirical Perspectives in Critical Marketing Studies'. The contents outline Critical Studies and Advertising, Feminist Reflections on Marketing, The Agency of the Consumer, Brand and its Critique. The first volume contains 16 papers, and the second volume comprises 17 papers at the same time. I listed the title and author names in the second volume on the next page. Finally, I will describe the trends of recent marketing in the present article. |
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書誌情報 |
名古屋学芸大学研究紀要. 教養・学際編 en : The journal of liberal arts, Nagoya University of Arts and Sciences 号 8, p. 1-21, 発行日 2012-02 |
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論文ID(NAID) | ||||||
識別子タイプ | NAID | |||||
関連識別子 | 110009428297 | |||||
見出し | ||||||
大見出し | 論文 | |||||
言語 | ja | |||||
見出し | ||||||
大見出し | Articles | |||||
言語 | en | |||||
リンク |
マーケティングの批判研究における視点とアプローチ : 批判研究への誘い
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