@article{oai:nufs-nuas.repo.nii.ac.jp:00000109,
 author = {折笠, 和文},
 issue = {7},
 journal = {名古屋学芸大学研究紀要. 教養・学際編, The journal of liberal arts, Nagoya University of Arts and Sciences},
 month = {Feb},
 note = {This paper was written about perspectives and approaches in critical marketing studies. It is based on the “Critical Marketing Studies” edited by Mark Tadajewski and Paulin Maclaran, especially, the “Development of critical perspectives in marketing”, volume1.
It has developed the criticism in marketing techniques and marketing management and so on, while tracing the marketing history. To this end, I would like to attempt recent criticism of consumer culture by the Furankfurt School approach, and Serge Latouche who advocate the reduction of economic theory in social philosophical perspective. Finally, I will advocate cultural relativism as marketing.},
 pages = {1--16},
 title = {マーケティングの批判研究における視点とアプローチ : 批判研究への誘い},
 year = {2011},
 yomi = {オリカサ, カズフミ}
}