@article{oai:nufs-nuas.repo.nii.ac.jp:00000202,
 author = {折笠, 和文},
 issue = {8},
 journal = {名古屋学芸大学研究紀要. 教養・学際編, The journal of liberal arts, Nagoya University of Arts and Sciences},
 month = {Feb},
 note = {This paper is a sequence of previous papers , entitled "Perspectives and Approaches on Marketing Studies – Invitation to Critical Research – (Nagoya University of Arts and Sciences, Research Bulletin, Journal of Interdisciplinary Liberal Studies, No.7, 2011. 2).
It relates to "Critical Marketing Studies", Volume 1 `The Deveropment of Critical Perspectives in Marketing', edited by Mark Tadajewski and Paulin Maclaran, Sarge Library in Marketing Series, 2009 includind a subsequent second volume. The second volume (pp.1-418) is concerned about `Theoretical and Empirical Perspectives in Critical Marketing Studies'.
The contents outline Critical Studies and Advertising, Feminist Reflections on Marketing, The Agency of the Consumer, Brand and its Critique. The first volume contains 16 papers, and the second volume comprises 17 papers at the same time. I listed the title and author names in the second volume on the next page. Finally, I will describe the trends of recent marketing in the present article.},
 pages = {1--21},
 title = {マーケティングの批判研究における視点とアプローチ(2) : 批判研究への誘い},
 year = {2012},
 yomi = {オリカサ, カズフミ}
}